Why Search Engine Optimization is Worth the Cost

This is part of our ongoing education series. Our effort to educate those less familiar with Search Engine Optimization and Marketing. First 25 Door County Visitor Bureau Members to reply get a basic site report FREE now. Just fill out our contact form with name, phone and web address.

Search Engine Optimization is all about making your site and its content easily available to internet users and search engines like Google, Yahoo & Live from MSN. Through good SEO, you can achieve your online marketing objectives, including new sales and lead generation, newsletter subscriptions, quote request form sign ups etc.

The Search Engine Marketing Professional Organization, SEMPO, reports 75 percent of marketers are using search engine optimization to prove their web site visibility.

It’s important to note that a combination of SEO and pay per click advertising is an important recipe to a successful search engine marketing campaign. Google, Yahoo & MSN all have PPC platforms. Each are unique and all display in the right column of the search engine results pages, or SERPS.

Below are 6 reasons to invest in SEO.

Reach your Business Goals
Develop new customers, leads and sales. More than half of internet users search once per day, an average of 6.5 billion search queries a month. You want these users to find you.

Build Brand Awareness
SEO will increase your web site visibility. With your company name, logo, slogan appearing in front of more eyeballs only increases your brand awareness. And you don’t want to pay PPC prices for your brand name. This should be free. With a good SEO approach you will be found for your brand name, and be able to focus on being found for the generic equivalent of your product or service.

Avoid High Pay Per Click Costs
In the long run SEO beats out PPC. If you could be ranked organically for your products or services why pay increasing PPC prices every day, forever? All search engines are increasing PPC costs, it’s just not a cost effective long term approach for a search marketing campaign.

Increase Organic Results
Google, Yahoo and all the big engines report higher clicks on organic listings (main body of results pages) versus PPC sponsored listing in the right column of the page. This is not a secret. Don’t limit yourself with just PPC. Also, experienced users tend to click even less on PPC sponsored listings.

Increase Customer Satisfaction
SEO is about usability for the engines and the human visitor. Intuitive menus and navigation, friendly and informative content, site structure and good internal linking paths all lead to sales and conversions. Those who find your site easy to use will be more likely to buy and come back, increasing customer satisfaction.

Increase Return on Investment
Sixty-nine percent of SEMPO members surveyed said SEO brings the best ROI next to in-house marketing, and paid search. With the addition of web analytics, you can monitor your progress and make educated decisions based on what has worked and what may not.

First 25 Door County Visitor Bureau Members to reply get a basic site report FREE now. Just fill out our contact form with name, phone and web address.

Bookmark This Article. Click a link below.