Google launches conversion optimizer Now through you Google Adwords account you can use this bid management tool. It allows you to manage your cost-per-acquisition (CPA) another way to bid on CPA with Google is Pay-Per-Action (PPA) beta.
If you want a positeve 101 course on Google’s conversion optimizer this is a great article that speak to the dos and don’ts while doing your conversion experiments.
Andrew Goodman, author of “Winning Results with Google Awords”, recounts his 2-day Google Conversion Optimizer experiment gone bad … “ we had lower conversion volume as well as higher costs per acquisition”
Optimization is a key in any online campaign, here Andrew Goodman looks at the need for a detailed picture of click quality.
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