It happened at a Italian pasta joint – a speakeasy of sorts. You had to know the knock at the door to get in … and the place had a red glow to it. The company was as mysterious as the restaurant, but the food was great. Thanks Aaron & Giovanna for a wonderful meal.

Here are a few random pictures of the first (I believe) SEOBook Community dinner. How many faces do you recognize?

Be the winner of two lift tickets to any Vail Ski Resort
Two half priced lift tickets to any Vail Ski/Snowboard Resort (Vail, Beaver Creek, Breckenridge, Keystone, Heavenly Valley) for the person who can identify the most (or first to name all) of the people in these 5 photos. Twelve people total.

1) Some beautiful and familar faces. Can you name all 5?

2) I see some heavy hitters in this one, can you id them?

4) Hello mystery people. Did you have the calamari?

5) Hey smiley at the end of the table.

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Click play on the above recording. Time about 25 minutes.

Jonah Stein is the founder of ItsTheROI.com, a San Francisco Search Engine Marketing Company that specializes in ROI driven SEO and SEM initiatives. It’s the ROI (stupid) recognized that all marketing efforts need to produce return on investment.  This simple philosophy focuses clients on conversion, an event that takes place at the intersection of search intent, content and user experience.

In 2007 he coined the term Virtual Blight and started VirtualBlight.com.  He is active in fostering collaboration and strategies for web publishers to protect themselves and their users against users whose personal agenda is in conflict with the aim of the community, such as spammer, scammers, griefers, trolls and hackers as well as advertisers and affiliates programs which are misleading or unethical.

During the first wave of internet business expansion, Jonah was a partner in adventmedia.com, with responsibilities for account management, search engine optimization and conceptual lead for  clients ranging from venture funded startups to a division of Fortune 100 companies.  In an era when venture capitalists were pouring money like chum into the feeding frenzy of the dotcom boom, adventmedia focused on functional websites with clear revenue models and measurable ROI from concept to completion.

As the bubble burst in 2001, Jonah joined one of his most profitable clients, PsPrint, where he and spent the next five years as the Director of Online Marketing and Business Development.  During his tenure, the company grew from $3 million in revenue in 2001 to $25 million in 2006 and was named by San Francisco Magazine as one of the 50 fastest growing companies three consecutive years. After leaving PsPrint, he became the managing director of Alchemist Media,  a San Francisco based SEO consulting firm.  In March, 2008 he parted company with Alchemist to focus on ItsTheROI Inc.

I had the pleasure to hang out with Jonah a bit at Webmaster Worlds Pubcon conference this year and at a SEObook’s dinner miles away from the convension in a cool little speakeasy type joint. He’s hands down one of the most cordial SEOs in the space today. I suggest you pay attention to Jonah if you have not alreay, this boy has mad skills.

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