Entries Tagged 'keyword research' ↓

Congratulations Hamlet.

My friend Hamlet Batista receives his confirmation that his ‘White Hat Cloaking’ presentation speech topic has been accepted by the premiere internet (search) marketing conference, Search Marketing Expo, June 3-4 2008.

He’s going to blow people’s minds. I guarantee it, he’s one of the best, and a truly good person to boot. A quick glimpse at Hamlet’s background. Dominican Republic Computer Science student turned successful affiliate marketer & business owner, turned software developer, entrepreneur to SEO visionary … all with no outside investment capitol.

Hamlet receives the email confirmation that he’s been accepted to speak at SMX.

Me with Hamlet and the RankSense Team while touring their offices in the Dominican Republic. Thanks for your time & product demonstration guys. Keep up the good work.

RankSense is Hamelt’s SEO software division. It could be called a revolutionary product in its class. The Ranksense team has taken a new approach to SEO software automation. More to come on this in a future post.

What do you think about a conference session on White Hat Cloaking? How will SEO automation affect the industry?

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For any small business it’s always constant work to get recognized by industry experts. You put in long hours in front of the computer testing experimenting and learning, you attend industry conferences and market yourself and develop relationships.

Stephan Spencer, President of Net Concepts, industry speaker & web marketing virtuoso recently wrote a post on his blog titled, “ Who do I Refer Folks to For SEO ” and mentioned us, Momentum LLC, as people he refers SEO work to.

Thanks Stephan, much appreciated. Its these relationship with industry leaders that not only give you a leg up, but add credibility to your services. It is theses folks who you can reach to with questions in a pinch, or when the sh** hits the fan & your Google rankings drop off the face of the planet.

I’ve recently done a brief interview with Aaron Wall, the man behind SEObook, one of the most read SEO blogs on the internet. I have had the pleasure to get to know Todd Malicoat or Stunt Dubl, Detlev Johnson of Search Return, Danny Sullivan of Search Engine Land & Matt Cutts from Google who are all heavy hitters in the search industry.

However; having worked with Stephan Spencer & his professional search optimization crew at Net Concepts recently, I have to say that they are really good at what they do. And they are based in Wisconsin to boot. Granted, they only take on clients who have budgets of $10,000+ per month, but they are leading the industry.

So, if you are at bigger company, and I have not mentioned you on this list, please ping me and I can add you. However, if you are seeking accounts in the $1k to $5k a month range, I’m keeping them for Momentum.

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Before you build a website, you have to decide what it is going to be about, right? Everybody has an idea of that, obviously. If you sell cars, the site will be about cars. If you are a non-profit art school, it will be about your organization’s classes,  and mission etc.

This is great. A good start, but now we get into actually writing the copy for the site, including titles of pages, and headlines, anchor text, etc. We want to know what keywords and keyword phrases people will use to find us, and our product or service, or better yet the generic equivalent of our product or service.

Once you know what phrases users are typing into Google, Yahoo and MSN’s search field, you can target these phrases and have the best chance of someone finding your site.

Paid services such as Word Tracker, and Keyword Discovery are some of the most comprehensive tools that tell you what phrases users are searching for on the web. I use both. Some free options are also a good place to start like, Google’s keyword suggest tool, and Digital Points Keyword tool, along with Yahoo’s (Overture) Search tool.

There are many more tools for keyword research, and I will have to revisit this topic soon to include them all. However, the thing to understand here, is that you want to find phrases that people type into the search engine’s ’search box’ but that don’t have a ton of competition. The less web pages that are seen as being relevant for your chosen phrase, the easier it will be to get that traffic.

You will begin to see patterns of what’s called the long tail of search. That’s the idea that you can target more phrases that consist of 3 or more words (longtail) and get more traffic from them, than spending your time targeting what may be more-searched-for terms, but also have more competition, and the competition can be tough – producing less results.

In summary, it is very important to know what users of Google, Yahoo, and MSN are typing into the search boxes. Only when you know this, will you be able to most effectively target the proper phrases for your site headlines, titles and text. Ultimately making your site relevant for what people are searching for.

If you have any more questions whether your site is targeting the proper phrases for your product or services, contact me through the contact form on this site.

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