Momentum LLC » Joomla http://momentumseo.com Search Engine Optimization Thu, 26 Aug 2010 15:35:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Forbes Survey Shows Search Engine Optimization & Email Marketing Effective & increasing ROI http://momentumseo.com/forbes-2009-survey/ http://momentumseo.com/forbes-2009-survey/#comments Tue, 07 Jul 2009 16:01:32 +0000 Matt Joswick http://momentumseo.com/?p=65

According to a June 2009 Forbes survey, 92% of senior marketing executives plan to maintain or increase their search engine optimization (SEO) budgets over the next 6 months. As companies continue to invest more in SEO, they are seeking better ways to quantify and improve their return on investment (ROI). This is where advanced SEO measurement, optimization & conversion testing comes into play.

2009 Forbes Ad Effectiveness Survey highlights:

  • The tools seen as most effective for generating conversions were SEO (48%), email and e-newsletter marketing (46%), and pay-per-click/search marketing (32%).
  • SEO and Email and e-newsletter marketing are by far the most popular method of digital marketing among respondents, used by three-quarters.
  • Respondents appreciate the halo effect that a website or publication can have on their brand; 43% said that sponsoring a website, page or digital publication is the most effective digital tool when it comes to affecting brand perceptions.
  • 87% measure results of their digital campaigns in some way, the most popular being benchmarking against goals set prior to the campaign.
  • The success of digital marketing appears to be measured by physical action, with impact to the bottom line being far and away the most important factor in determining success.
  • In the coming six months, respondents expect that ad networks will see the biggest declines in allocation of marketing spend; viral marketing and SEO will likely see the biggest increases. Behavioral Targeting is the category that is least likely to see any changes in spend.

    • Above highlights aken from the official survey. Download the complete Forbes Ad Effectiveness survey here.

    ]]>     http://momentumseo.com/forbes-2009-survey/feed/ 1     Hamlet Batista is accepted to speak at SMX about White Hat Cloaking http://momentumseo.com/hamlet-batista-smx-speaker/ http://momentumseo.com/hamlet-batista-smx-speaker/#comments Sun, 18 May 2008 16:02:05 +0000 Matt Joswick http://momentumseo.com/my-friend-hamlet-batista-is-a-smx-speaker/

    Congratulations Hamlet.

    Check out Hamlet’s RankSense SEO Software. It will save you hours of research time, and allowing you to do more off-page optimization.

    My friend Hamlet Batista receives his confirmation that his ‘White Hat Cloaking’ presentation speech topic has been accepted by the premiere internet (search) marketing conference, Search Marketing Expo, June 3-4 2008.

    He’s going to blow people’s minds. I guarantee it, he’s one of the best, and a truly good person to boot. A quick glimpse at Hamlet’s background. Dominican Republic Computer Science student turned successful affiliate marketer & business owner, turned software developer, entrepreneur to SEO visionary … all with no outside investment capitol.

    Hamlet Batista
    Hamlet receives the email confirmation that he’s been accepted to speak at SMX.

    Rank Sense Team Hamlet Batista

    Me with Hamlet and the RankSense Team while touring their offices in the Dominican Republic. Thanks for your time & product demonstration guys. Keep up the good work.

    RankSense is Hamelt’s SEO software division. It could be called a revolutionary product in its class. The Ranksense team has taken a new approach to SEO software automation. More to come on this in a future post.

    What do you think about a conference session on White Hat Cloaking? How will SEO automation affect the industry?

    ]]>     http://momentumseo.com/hamlet-batista-smx-speaker/feed/ 6     Joomla, Best Open Source CMS 2007 http://momentumseo.com/joomla-best-open-source-cms-2007/ http://momentumseo.com/joomla-best-open-source-cms-2007/#comments Sun, 25 Nov 2007 02:54:04 +0000 Matt Joswick http://momentumseo.com/joomla-best-open-source-cms-2007/

    The new 1.5 framework is still to be released as stable. But the votes have been totaled, and Joomla has once again been voted the the best open source content management system for 2007.

    Read more here.

    ]]>     http://momentumseo.com/joomla-best-open-source-cms-2007/feed/ 2     Joomla, CMS Systems & You http://momentumseo.com/joomla-cms-systems-you/ http://momentumseo.com/joomla-cms-systems-you/#comments Wed, 10 Oct 2007 03:02:00 +0000 Matt Joswick http://momentumseo.com/joomla-cms-systems-you/

    In the world of Web 2.0 and dynamic websites, every person who has a website is able to add and edit text and images.

    It was only a few years ago when web agencies were building web pages with spacer gifs and tables. The web design community has come a long way site then. Today, web sites are built, designed, and developed with w3c standards in mind. Websites are now made to work the same in different browsers, for the blind, and together with other web technologies.

    What is a Content Management System?
    Simply put, a CMS is a platform for a website. It has a frontend and backend. The frontend is what the visitors see, and the backend allows you to create pages, add copy, pictures, and more.

    There are many CMS systems out there to use. A lot of them are open source and free to use. I have been using Joomla for more than a year now and have created dozens of sites with it. I like it because the online community is huge, the site www.joomla.org has over 1 million posts in its forum and hundreds of developers writing third party components.

    There are many other great CMS out there. Drupal, Wordpress, and Joomla are just a few.

    Review more CMS systems to find out which one is right for you at:
    http://www.cmsreview.com/

    http://www.opensourcecms.com/

    And a detailed article about what to look for in a CMS.

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